The Consumer demands a new approach to coffee shops


Speed and Ease



  • fully automated coffee production
  • queue management
  • omnichannel order system



  • ordering and payment via app
  • pre-order for any time slots
  • last ordered and favourites



  • Full flexibility in coffee and milk (incl. foam style and amount)
  • Friendly customer barista to help create customer’s preferred coffee


1st Crack offers a unique turnkey solution

Fully automated end-to-end system from ordering to production, from operations to administration



  • Lower staff cost (automated production)
  • Lower footprint requirements (satellites in travel hubs)
  • High profit margin (coffee >80%)
  • Full transparency of all KPIs
  • Extensive marketing and loyalty tools


No more queues, no more inferior coffee.

My coffee, my way.


For more information on franchise opportunities, contact

Markus Hofmann




Disrupting the global coffee shop market